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ASSIGNMENT INSTRUCTIONS:
Competency
Distinguish factors that influence buyer behavior.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There’s going to be a team meeting with presentations about what changes were made during the refresh. Your first task given to you from your boss is to create a consumer buyer profile for one of the beverages that has undergone a refresh. You will give the consumer profile in a “sales pitch” style presentation in the next team meeting with all of the sales managers to support your idea.
Instructions
In a Microsoft PowerPoint presentation, create a sales pitch discussing the following:
Slide 1- Title slide
Slide 2- Describe the new beverage changes
Slide 3- Explain the importance of creating a consumer buyer profile and its components
Slide 4- Explain the consumer buyer profile for the refreshed beverage
Slide 5- What is the new marketing strategy for the new refreshed beverage based on the consumer buyer profile?
Slide 6- Any additional slides needed to sell your new concept for the refreshed beverage
Slide 7- Conclusion- Asking for the “buy in” or support for your concept
Note: Speaker’s notes are not required for this presentation.
HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE ESSAY / DRAFT)
Slide 1: Title Slide Title: Uncovering Consumer Trends: A Sales Pitch for the Refreshed Beverage at May Beverage Company
Slide 2: Describe the New Beverage Changes In this slide, provide a brief overview of the changes made to the refreshed beverage, such as new flavors, ingredients, packaging, etc. Highlight the unique features and benefits of the new beverage that sets it apart from other drinks in the market.
Slide 3: Explain the Importance of Creating a Consumer Buyer Profile Explain the purpose of creating a consumer buyer profile. A consumer buyer profile is a representation of a target customer, including their demographics, preferences, buying habits, and behavior. By understanding the consumer buyer profile, a company can tailor their marketing efforts to reach and appeal to their target audience.
Slide 4: Explain the Consumer Buyer Profile for the Refreshed Beverage In this slide, provide an in-depth analysis of the consumer buyer profile for the refreshed beverage. This should include information such as age, gender, income, location, education, etc. of the target audience, as well as their purchasing habits, preferences, and motivations. Use this information to create a buyer persona, which is a fictional representation of the target customer.
Slide 5: What is the New Marketing Strategy for the New Refreshed Beverage? Based on the consumer buyer profile, develop a marketing strategy for the refreshed beverage. This strategy should take into account the target audience’s needs, wants, and behavior. Consider the channels through which you can reach your target audience, such as social media, advertising, and promotions, and how you can best use these channels to promote your refreshed beverage.
Slide 6: Additional Slides to Sell Your New Concept In this slide, provide additional information and statistics to support your new marketing concept for the refreshed beverage. This could include market research data, competitor analysis, and customer feedback. Use visual aids, such as graphs, charts, and images, to make your presentation more engaging and effective.
Slide 7: Conclusion In the conclusion slide, summarize your sales pitch and ask for support from the sales managers. Emphasize the benefits of the refreshed beverage and the marketing strategy you have developed based on the consumer buyer profile. End the presentation by asking for the “buy in” from the sales managers, demonstrating your confidence in the concept and your willingness to collaborate with them to bring it to life.
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