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ASSIGNMENT INSTRUCTIONS:
Read the case study titled Revitalizing a Brand [PDF]. (attached file) Use the Internet to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study.
Develop a PowerPoint Presentation with a minimum of 14 slides. The 14-slide minimum includes the title slides and sources slides. Please note that PowerPoint slides must include detailed speaker notes.
The PowerPoint slides should include the following information:
A description of current marketing communication, identity, and brand position of Plaza Home Health Services.
A detailed SWOT analysis associated with current marketing communication, identity, and brand position of Plaza Home Health Services.
An assessment of the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
A comparison of branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
Use five sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Your submitted presentation should follow these formatting requirements:
Include a cover slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover slide is included in the required number of slides.
Sources slide(s) at the end of the presentation with five quality sources cited
Speaker notes should be detailed and submitted with slides.
Use clear bullet points with a summary when needed. Presentation slides should be clear and concise about health services strategic marketing using proper writing mechanics.
Use pictures, diagrams, and graphs where applicable to make your slides more appealing. Visit Pexels for free stock photos and videos you may use in your presentation.
The specific course learning outcomes associated with this assignment are:
Determine whether a healthcare organization should integrate additional best practices into its branding and marketing communication strategies.
HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE ESSAY / DRAFT)
I. Introduction
- Brief overview of the case study and the purpose of the presentation
- Objective: To evaluate the current marketing communication, identity, and brand position of Plaza Home Health Services, conduct a SWOT analysis, assess the importance of benchmarking in the development and implementation of an effective brand strategy, and compare with a similar health services organization to determine whether additional best practices should be integrated into its current branding and communication strategies.
II. Description of current marketing communication, identity, and brand position of Plaza Home Health Services
- Overview of Plaza Home Health Services and its services
- Description of its current marketing communication, identity, and brand position, including its target audience, marketing channels, and brand image
- Brief analysis of its strengths and weaknesses in its current marketing communication, identity, and brand position
III. SWOT analysis associated with current marketing communication, identity, and brand position of Plaza Home Health Services
- Detailed SWOT analysis of Plaza Home Health Services, including:
- Strengths: Internal factors that give the organization a competitive advantage
- Weaknesses: Internal factors that hinder the organization’s competitiveness
- Opportunities: External factors that the organization can take advantage of to improve its position
- Threats: External factors that pose a challenge to the organization
IV. Assessment of the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy
- Explanation of benchmarking and its significance in the development and implementation of an effective brand strategy
- Discussion of the various types of benchmarking and their benefits for Plaza Home Health Services
- Analysis of how benchmarking can be applied to improve Plaza Home Health Services’ marketing communication, identity, and brand position
V. Comparison of branding and communication strategies of a similar health services organization with that of Plaza Home Health Services
- Overview of a similar health services organization and its branding and communication strategies
- Comparison of the branding and communication strategies of the two organizations
- Analysis of the strengths and weaknesses of each organization’s branding and communication strategies
- Discussion of whether Plaza Home Health Services should apply additional best practices into its current branding and communication strategies and why.
VI. Conclusion
- Summary of the key findings and recommendations
- Final thoughts on the importance of branding and communication strategies in the success of a health services organization
- Emphasis on the need for Plaza Home Health Services to continuously evaluate and improve its branding and communication strategies to stay competitive in the market.
VII. Sources
- List of five quality sources used in the presentation, including the case study and other relevant academic and industry sources
- Proper citation of each source using a consistent citation style, such as APA, MLA, or Chicago.
VIII. Speaker Notes
- Detailed speaker notes for each slide to provide additional information and support for the key points and visual aids
- Explanation of the slides and the purpose of each visual aid
- Clear and concise language, using proper writing mechanics and avoiding plagiarism.
Too Tired? Too Anxious? Need More Time? We’ve got your back.