Too Tired? Too Anxious? Need More Time? We’ve got your back.
Persuasive communication essay.
– Goal: The goal of this assignment is to analyze an advertisement through the lens of a theory covered in the class
-.
Course Objective(s):
CO1 Students will describe the theory and development of persuasion.
-CO2 Students will learn to analyze persuasive messages and arguments.
Description:
The vast majority of companies advertise to get their product out there, to inform the public, and to hopefully improve sales. But is advertising effective? Pick a print advertisement from a magazine and analyze the advertisement through the lens of one or more of the theories discussed in class. Please include the following three sections:
Section 1: Explanation – explain the theory or theories being used and the justification for its use (e.g. why is this theory appropriate for use with this advertisement).
Section 2: Application – apply the theory to your advertisement. YOU MUST INCLUDE A COPY OF THE AD YOU’RE DISCUSSING.
Section 3: Implications – what have you learned from this analysis? Can societal implications from your analysis be drawn? Are there methodological implications? It may help you to answer these questions if you develop your own research question in your introduction. For example: Does Pepsi’s use of sexist language further the oppression of women? Does PETA’s shocking visual imagery help to further the animal rights movement?
2-page paper. – In addition to a well-organized introduction and conclusion, the paper will have three sections.
Include a minimum of 1 reliable academic source.
Use APA formatting for this paper, including an APA-formatted Cover page and Reference page.
Too Tired? Too Anxious? Need More Time? We’ve got your back.