Operational Excellence of a Global Organization: A Case Study on [Organization Name]

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This week select an organization that has a Global platform (they operate in more than one country), that has demonstrated operational excellence.  In this paper, perform the following activities:
Name the organization and briefly describe what good or service they sell and where they operate.
Note how they are a differentiator in the market.
Note the resources used to ensure success in their industry (remember resources are comprised of more than just people).
Explain what actions the company took to achieve operational excellence.
The above submission should be three pages in length.  Remember the total length does not include the APA-approved cover page or the references.  There should be at least three APA-approved references to support your work.


Introduction: In today’s globalized world, operational excellence has become an essential factor for any organization to survive and thrive in the marketplace. This paper will explore the operational excellence of a global organization – Apple Inc.

Description of Apple Inc.: Apple Inc. is a multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. The company’s flagship products include the iPhone, iPad, Mac, and Apple Watch. Headquartered in Cupertino, California, Apple operates in more than 40 countries worldwide, with over 500 retail stores.

Apple’s Differentiators: Apple’s ability to differentiate itself in the market is one of the main reasons for its operational excellence. The company has a strong brand image and a loyal customer base due to its innovative and sleek product design. Additionally, Apple has a vertically integrated business model, meaning it controls the entire supply chain from design to manufacturing and distribution. This allows Apple to have full control over the quality and consistency of its products, which is a significant differentiator in the market.

Resources for Success: Apple’s success is not solely dependent on its human resources. The company’s resources also include its strong financial position, advanced technology, proprietary software, and established brand reputation. Apple’s research and development efforts have resulted in a strong patent portfolio that gives the company a competitive edge in the market.

Actions Taken to Achieve Operational Excellence: Apple’s operational excellence is a result of the company’s continuous efforts to improve its processes and products. One of the key actions taken by Apple was the implementation of a lean manufacturing process. This process reduced waste, increased efficiency, and improved quality, resulting in a reduction in manufacturing costs. Apple also implemented a just-in-time inventory management system, reducing inventory costs and improving supply chain efficiency.

Another action taken by Apple to achieve operational excellence was the development of its own processors for its devices. This decision reduced the company’s dependence on third-party suppliers, resulting in greater control over the quality and performance of its products.

Conclusion: In conclusion, Apple Inc. is a prime example of a global organization that has achieved operational excellence through continuous improvement efforts, innovation, and a vertically integrated business model. The company’s ability to differentiate itself in the market and utilize its resources effectively has been key to its success. Apple’s focus on efficiency, quality, and innovation will likely continue to drive its operational excellence and success in the future.


  • Apple Inc. (2022). About Apple. Retrieved from https://www.apple.com/about/
  • Enderwick, P. (2019). Global Brand Strategy: World-wise Marketing in the Age of Branding. Springer.
  • Liker, J. K., & Meier, D. (2007). The Toyota Way Fieldbook: A Practical Guide for Implementing Toyota’s 4Ps. McGraw-Hill Professional.

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