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ASSIGNMENT INSTRUCTIONS:
Using what you have learned about the key elements of branding and brand management, such as purpose, positioning, promise, personality and values, and brand expression, construct a one-page resume and a one-page cover letter that capitalize on you as a unique brand you want to sell to potential employers. You need to ensure that the resume and cover letter accomplish the following:
Highlight your skills, abilities, qualifications, and experience relevant to the position you are seeking.
Utilize appropriate keywords relevant to the position you are seeking.
Utilize a clear, easy-to-read font, and provide an appropriate photo if you elect to include one.
Are free of spelling and grammatical errors.
Demonstrate key elements of branding.
HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE ESSAY / DRAFT)
As a unique brand, I bring a combination of purpose, personality, and values that set me apart from other candidates. My purpose is to create value and impact, whether through my work or through my interactions with others. My personality is characterized by a strong work ethic, creativity, and a passion for learning. And my values center on honesty, integrity, and accountability.
In terms of positioning, my skills and experience align closely with the requirements of the position I am seeking. With a proven track record in project management, strategic planning, and stakeholder engagement, I am confident that I have the necessary abilities to excel in this role.
My promise to potential employers is to be a dedicated and proactive team member who is committed to delivering results. Whether it’s developing and implementing innovative strategies, building relationships with stakeholders, or managing complex projects, I am confident that I have the skills and experience to meet and exceed expectations.
My brand expression is reflected in my one-page resume and cover letter, which highlight my relevant skills, experience, and achievements in a clear and concise manner. I have used appropriate keywords relevant to the position, and have chosen a clear and easy-to-read font to enhance readability. In addition, I have included a professional photo to provide a visual representation of my brand.
Finally, I have ensured that my resume and cover letter are free of spelling and grammatical errors, demonstrating my attention to detail and commitment to excellence.
In summary, as a unique brand, I am confident that I have the skills, experience, and qualities to excel in the position I am seeking. By leveraging the key elements of branding and brand management, I have created a strong personal brand that I am excited to sell to potential employers.
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