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ASSIGNMENT INSTRUCTIONS:
Pick a Topic!
Marketing Research
Pick one topic that interests you the most from the lists immediately below:
Advertising
What are the best forms of advertising for a small businesses, large businesses, government, etc.?
Do an analysis of appropriate/recommended social media platforms and advertising mediums based on generational demographics, e.g. Gen X, Gen Y, Gen Z, Baby Boomers, Millennials, and Zoomers
Analysis of your top five favorite advertising slogans and why they are your favorite
Censorship in advertising, good or bad?
Consumer behavior
Emotional influence on consumer behavior
Biggest influences on consumer decision making
Methods to predict consumer behavior
Influence of social groups on purchase intentions
Consumer behavior and brand image
E-marketing
Social Media Marketing
Misc.
• Marketing and Public Relations: what is the difference and what are the advantages/disadvantages of both?
What is the most effective marketing method in the digital world and why?
Is traditional marketing still relevant? e.g., television, radio, newspapers
Newest trends in marketing and their effectiveness
Social Media: A blessing or curse for society? Why?
Is there a correlation between the emergence of social media and its impacts on youth?
Why or why not?
The role of Influencers in marketing? e.g. microinfluencers.
The paper should include the following: Format and References
Be creative in design, but ensure all required information is included! Build something that you will be proud to present!
Utilize three or more credible sources (primary and secondary). Utilize the MGA Library databases and reputable sources online. Note: Wikipedia is not a credible source and should not be included in your paper.
Paper length 8-10 pages; including a title page and references page.
Proofread for grammar, spelling, and punctuation. Very important!
Plagiarized work will receive a zero (0).
Writing Organization
Use headings, sub-headings, sub-sub-headings, etc. whenever you change the topic. Do not turn in a paper without headings, etc.
Write a paper using MLA format
Indent the beginning of each new paragraph.
Include a title page with the title of the project, your name, and any other
information you deem useful.
Do not write the paper using an outline format.
If you have any questions or problems, please notify me well in advance! Best of luck!
HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE ESSAY / DRAFT)
Introduction: The rise of social media has transformed the way businesses approach advertising. With the growing use of social media platforms by people of all ages, it has become essential for businesses to understand the demographics of their target audience and the most effective advertising mediums to reach them. This paper explores the role of social media in advertising, with a specific focus on generational demographics and marketing strategies.
Body: I. Overview of Social Media Advertising
- Definition and importance of social media advertising
- Advantages and disadvantages of social media advertising
II. Generational Demographics and Social Media
- Analysis of appropriate/recommended social media platforms for each generation: Gen X, Gen Y, Gen Z, Baby Boomers, Millennials, and Zoomers
- Advertising mediums that are most effective for each generation
III. Best Forms of Advertising for Different Businesses
- Small Business
- Large Business
- Government
IV. Emotional Influence on Consumer Behavior
- Explanation of how emotions influence consumer behavior
- Advertising strategies that appeal to emotions
V. Influence of Social Groups on Purchase Intentions
- Overview of social groups and how they influence purchase intentions
- Marketing strategies that target social groups
VI. The Role of Influencers in Marketing
- Overview of influencer marketing
- The effectiveness of micro-influencers
VII. Conclusion
- The growing importance of social media advertising in the current business landscape
- The need for businesses to understand the demographics of their target audience and develop effective marketing strategies
References:
- Three or more credible sources (primary and secondary)
- Utilization of MGA Library databases and reputable sources online
Formatting:
- Paper length: 8-10 pages, including a title page and references page
- MLA format
- Utilization of headings, sub-headings, and sub-sub-headings
- Proper paragraph indentation
- Proofreading for grammar, spelling, and punctuation
Too Tired? Too Anxious? Need More Time? We’ve got your back.