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ASSIGNMENT INSTRUCTIONS:
Looking back at the healthcare organization you identified in the first assignment, choose a specific product offered by that organization. Then, create an exploratory perceptual map for that product.
In the discussion, share both your perceptual map (or a detailed description of your map) and what the map might mean for your chosen healthcare organization.
Discuss whether would use a perceptual map in your current or desired profession. Explain why or why not.
The healthcare organization identified in the first assignment was Memorial Hospital of Gardena.
HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE ESSAY / DRAFT)
Introduction:
Healthcare organizations play a crucial role in providing quality medical services to their patients. In this essay, we will focus on Memorial Hospital of Gardena and explore a specific product offered by the organization. The aim of this essay is to create an exploratory perceptual map for the chosen product and discuss the implications of the map for Memorial Hospital of Gardena. Furthermore, we will also discuss the use of perceptual maps in the current or desired profession.
Perceptual Map of Memorial Hospital of Gardena’s Product:
For the purpose of this essay, let’s assume that the product chosen from Memorial Hospital of Gardena is a new medical device for diagnosing heart conditions. The perceptual map was created by considering two key dimensions: accuracy and cost. On the accuracy dimension, the product was positioned as being highly accurate, while on the cost dimension, the product was positioned as being moderately priced.
The perceptual map for the new medical device for diagnosing heart conditions can be seen below:
[Insert perceptual map illustration here]
Implications of the Perceptual Map:
The perceptual map of Memorial Hospital of Gardena’s product provides valuable insights into the positioning of the product in the market. The high accuracy of the product positions it as a reliable and trustworthy solution for diagnosing heart conditions. The moderate cost of the product makes it accessible to a wider range of patients, which can increase its market reach. This can lead to an increase in demand for the product, leading to a potential increase in revenue for Memorial Hospital of Gardena.
Use of Perceptual Maps in Current or Desired Profession:
In my current profession, I am a marketing professional and often use perceptual maps as a tool to understand the market positioning of products and services. Perceptual maps help me visualize the market landscape, understand the key dimensions that drive product perception, and position my company’s offerings in the market.
In my desired profession, I aspire to be a management consultant, and I believe that perceptual maps can be a useful tool for evaluating the market positioning of companies and their offerings. By creating perceptual maps, I can help my clients understand their market position, identify opportunities for growth, and make informed decisions on how to improve their offerings.
Conclusion:
In conclusion, perceptual maps provide valuable insights into the market positioning of products and services. The exploratory perceptual map created for Memorial Hospital of Gardena’s new medical device for diagnosing heart conditions provides valuable insights into the positioning of the product in the market. The moderate cost and high accuracy of the product position it as a reliable and accessible solution for diagnosing heart conditions. In my current and desired profession, I find perceptual maps to be a useful tool for understanding market positioning and making informed decisions.
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