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ASSIGNMENT INSTRUCTIONS:
You are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue growth. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for your course project:
Argentina
Brazil
China
India
Indonesia
Japan
Nigeria
Russia
South Africa
Turkey
3. Market Considerations: Compare and contrast important market considerations for your selected market against those in the domestic market. Explain the similarities, differences, and considerations for conducting business between the two markets, such as general legal and regulatory requirements, monetary and management logistics, and mode-of-entry considerations.
Monetary Considerations: Explain how monetary considerations such as currency, exchange rates, and exchange-rate management would impact the organization’s decision to expand into your selected market, using current exchange rates between your selected country and the United States to support your explanations.
Management and Logistics Considerations: Explain management and logistics practices that best address human-resource considerations for your selected market, such as management approaches or staff and labor laws and their impact on policies and procedures.
Mode of Entry Considerations: Describe the advantages and disadvantages of traditional modes of entry that would be most appropriate for entering into your selected market.
HOW TO WORK ON THIS ASSIGNMENT(EXAMPLE ESSAY / DRAFT)
As a business analyst at a small domestic organization producing high-quality cell phone cases, I have been tasked with examining the potential benefits, drawbacks, and key considerations for expanding into an international market. While our sales in the domestic market have plateaued, the leadership has identified that competitors have achieved growth through entering international markets. In this brief, I will compare and contrast the market considerations, monetary considerations, management and logistics considerations, and mode-of-entry considerations for one of the following international markets: Argentina, Brazil, China, India, Indonesia, Japan, Nigeria, Russia, South Africa, or Turkey.
Market Considerations:
The selected international market must be assessed for its legal and regulatory requirements, cultural differences, market size and competition, and customer preferences. In comparison to the domestic market, the selected market may have a different set of legal and regulatory requirements, cultural differences, and customer preferences. Therefore, it is important to conduct thorough market research and analysis to understand the market and make informed decisions.
Monetary Considerations:
The organization must consider the currency, exchange rates, and exchange-rate management when expanding into the selected international market. The current exchange rates between the selected market and the United States must be analyzed to evaluate the potential financial impact of the expansion. It is important to identify whether the organization can sustain the fluctuations in the currency and manage the exchange rates to avoid any potential financial losses.
Management and Logistics Considerations:
Human resource practices must be assessed for the selected market. This includes understanding the management approaches, staff and labor laws, and their impact on the organization’s policies and procedures. Cultural differences may also impact the management and logistics practices. Therefore, it is essential to have a thorough understanding of the market’s labor laws, cultural differences, and management practices to ensure that the organization operates legally and effectively.
Mode of Entry Considerations:
The advantages and disadvantages of traditional modes of entry, such as exporting, franchising, licensing, joint ventures, and direct investment, must be considered when entering the selected market. The organization must evaluate the potential risks and benefits of each mode of entry and select the most appropriate one based on the market research and analysis.
In conclusion, expanding into an international market requires thorough market research and analysis. The organization must assess the market considerations, monetary considerations, management and logistics considerations, and mode of entry considerations to make informed decisions. By considering these factors, the organization can effectively expand into the selected international market and achieve growth.
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