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ASSIGNMENT INSTRUCTIONS:
What are some specific examples of instrumental and terminal values that Dangote embraces in his approach to business success at Dangote Industries?
HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE ESSAY / DRAFT)
Introduction: Dangote Industries is one of the most successful and influential businesses in Africa, with its founder Aliko Dangote being named the richest person in Africa by Forbes magazine. Dangote Industries has achieved remarkable growth and success in several sectors, including cement production, sugar production, and oil and gas. This essay will explore the instrumental and terminal values that Dangote has embraced in his approach to business success at Dangote Industries.
Instrumental Values: Instrumental values refer to the means used to achieve desired outcomes or goals. Dangote Industries has embraced several instrumental values in its approach to business success. One of the key instrumental values embraced by Dangote is hard work. Aliko Dangote is known for his work ethic and his willingness to put in long hours to achieve his goals. This value has been instilled in the company’s culture, and it is reflected in the dedication and commitment of its employees.
Another instrumental value that Dangote Industries has embraced is innovation. The company has been able to stay ahead of the competition by continuously innovating and improving its processes and products. For example, Dangote Industries was the first to introduce 42.5-grade cement to the Nigerian market, which quickly became the industry standard. This commitment to innovation has helped the company to maintain its position as a market leader in several sectors.
Terminal Values: Terminal values refer to the end goals or outcomes that are pursued for their own sake. Dangote Industries has embraced several terminal values in its approach to business success. One of the most important terminal values for the company is excellence. Dangote Industries is committed to delivering high-quality products and services to its customers. This commitment to excellence is reflected in the company’s ISO certifications and its rigorous quality control processes.
Another terminal value that Dangote Industries has embraced is social responsibility. The company is committed to making a positive impact on the communities where it operates. For example, Dangote Industries has built schools and hospitals in Nigeria, and it has also donated millions of dollars to support the fight against COVID-19. This commitment to social responsibility has helped to build a positive reputation for the company and has also helped to improve the lives of many people in the communities where it operates.
Conclusion: In conclusion, Dangote Industries has achieved remarkable success by embracing both instrumental and terminal values in its approach to business. The company’s commitment to hard work, innovation, excellence, and social responsibility has helped it to maintain its position as a market leader in several sectors. As Dangote Industries continues to grow and expand, it is likely that these values will continue to be at the core of the company’s culture and approach to business success.
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