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Case Assignment Instructions
Read the Mountain Man Brewing Co. Case ( The Case Study is provided in Files). The THREE QUESTIONS ARE ALSO PROVIDED IN THE FILES…. before attempting the assignment.
Download Mountain Man Brewing Co.
Assignment Download Download Mountain Man Brewing Co. Assignmentanswer the three questions in the document, and then upload the completed assignment as a Microsoft Word or PDF file.
Remember:
Although financial information is very useful, your final decision must be based on the strategic marketing concerns in the case.
You are not required to include any exhibits or references (as this is your own work).
You do not need to reiterate the background details of the case, since the decision-maker you are addressing is aware of this information.
Do not include any data that is not provided in the case.
You should not use conversational style, include any personal information or include your own experiences.
Questions to consider (you do NOT have to address them all in your answers, these are just meant to help you with your thinking as you analyze the case):
What has made MMBC successful? What distinguishes it from competitors (including its marketing mix)?
What has caused MMBC’s decline despite of its strong brand? It might be helpful to describe the current and future market and competition.
Should MMBC launch a light beer? What are the pros and cons?
What other strategic options for growth does Chris have if Mountain Man Light is not launched or is unsuccessful?
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