Too Tired? Too Anxious? Need More Time? We’ve got your back.
Begin collecting articles for your research project. This literature review should also assist in narrowing down your subject. This is because many of the areas that some students have selected are simply too broad for this course. Note that the syllabus describes this course requirement as “a specific current topic in the areas of retail management and marketing.”
The objective is for you to develop a concise research article, not to write a book that provides solutions to broad subjects in retail management. More than likely, each of you will need to keep narrowing the research topic to a manageable level. The article reviews should be applied to your Research Project in the literature review section.
It is strongly suggested to pick articles from scholarly or peer-reviewed journals. Google Scholar provides a simple way to broadly search for scholarly literature ( https://scholar.google.com/ ). The UNCP Library is an excellent source and you should use your university login to access the collections. Appropriate practitioner publications and sources may also be used. Examples include Retail Dive, Insider Retail, Forbes Retail, and Modern Retail.
Part 1: Review a research article related to the area of your research topic. This submission should be an analysis and critique of the article as to what it provides to support your topic.
Part 2: Provide comments and suggestions to at least two of your classmates’ article analysis and presentation.
Note: the following is a template that can be used for your article critique:
1. Provide the full citation to identify the article you selected: author(s), title, publication, date, and the URL if online).
2. Is the title appropriate? Yes/No/Explain why (Overly broad/Too long/Interesting/Relevant/Too technical/Obscure/etc.)
3. Is the article theoretical, empirical, or both? Theoretical/Empirical/Both/Practitioner oriented
4. Does the article include: an introduction, literature review, methodology, results, discussion, conclusion, and references? Yes/List any missing item(s)
5. Does the article introduce the problem or new concepts that will be presented? Clear/Unclear introduction
6. Does the article address problems of significant concern to retail management and your selected topic? Highly significant/Somewhat significant/Not significant
7. List three important facts from the literature review that the author(s) use(s) to support the main idea(s) of their article. 1-, 2-, 3-, or lacks objective reasoning/uses biased or unreliable sources
8. Are there any propositions or hypotheses? Yes/No If so, how many? Number___________.
9. If yes, then are propositions or hypotheses logically derived from the theory or conceptual framework? All logically derived/Some logically derived/None logically derived/No propositions/hypotheses
10. Was the sample size sufficient? Yes/No/No sample size mentioned If not, then it should have been about ____.
11. Did the author(s) draw correct conclusions from the study/sample/analysis of their research intentions/hypotheses? Yes, all correct/Yes, some correct/No, all wrong/No hypotheses were tested/Not applicable
12. Was the discussion supported by appropriate statistical analysis? Based on statistics analysis/Purely conjectural/Not applicable
13. Who funded or supported the author(s) and list any examples of bias or faulty reasoning that you found in the article. Identify the actual source or funding of the publication or author(s). Free of bias and supported by reliable sources/Speculative reasoning/Biased use of sources/Promoting a perspective
14. What information or ideas discussed in this article are also considered in your textbook and/or presented in this class? 1-, 2-, 3-, or all-new information
15. Managerial implications of the findings? Yes, practical use(s)/Limited application(s)/Not actionable
16. Did the article make a significant contribution to retail management and your selected areas/fields? Very significant/Somewhat significant/Not at all significant/Can not determine
17. Your opinion/analysis/critique. Open-ended presentation
Too Tired? Too Anxious? Need More Time? We’ve got your back.