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Assignment:
Compose an essay that analyzes the rhetorical strategies used within an advertisement and evaluates the ad’s effectiveness on the target audience. Additionally, consider the broader significance of this analysis.
Assigned Readings:
Successful College Composition ebook textbook, Thesis Statements on pages 20-23
Length/Format:
MLA formatting with proper header and title
1000 words minimum, 1500 words maximum
12-point, Times New Roman font
1-inch margins on all sides (see the OWL at Purdue for more MLA info)
Goals:
Utilizing evidence and specific examples to support opinions.
Hone analytical skills.
Using a balanced approach that considers nuances and the opposing view.
Considering the big-picture significance.
Become comfortable with integrating sources and the ICE method.
Subject Matter/Choosing Topics: Students must research and choose a print ad or commercial advertisement, preferably a recent ad.
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