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ASSIGNMENT INSTRUCTIONS:
Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:
Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?
Are users interacting with the company on social media? If so, how are they responding?
Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?
HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE ESSAY / DRAFT)
The use of social media as a marketing and branding tool has become increasingly popular in recent years. Companies use social media to reach a wider audience, engage with their customers, and build their brand image. In this essay, we will be reviewing a company that uses social media as a marketing tool and assessing its effectiveness.
The company we have chosen is [Company Name]. [Company Name] is a [company description]. They have a strong presence on several social media platforms including [platform 1], [platform 2], and [platform 3]. Based on their social media accounts, [Company Name] comes across as a [description of the company’s image on social media]. They are trying to portray themselves as [description of how they are trying to portray themselves].
Users are actively engaging with [Company Name] on social media. They are responding to the company’s posts, asking questions, and providing feedback. The company seems to be responding to these interactions in a timely and effective manner. This level of engagement shows that users are interested in the company and value their presence on social media.
In conclusion, [Company Name] has an effective strategy for using social media as a marketing tool. They have a strong presence on several platforms and are able to engage with their audience effectively. The company’s social media accounts accurately portray their brand image and they are able to reach a wider audience through their marketing efforts. Overall, [Company Name] is doing a great job of using social media as a marketing tool and is setting a good example for other companies looking to do the same.
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