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ASSIGNMENT INSTRUCTIONS:
Prior to completing this assignment, review your prior research on the company you selected for research in this Week’s Environmental Scanning interactive assignment. Also, watch the video How to Perform a SWOT Analysis Links to an external site. (2016). In approximately 250 words,
Describe the company’s history, products, and major competitors by accessing the Mergent University of Arizona Global Campus Library online database, which offers company financials, descriptions, history, property, subsidiaries, officers, and directors, and by accessing the Business Insights database. and Business Insights: Global Links to an external site. documents for suggested methods of searching the University of Arizona Global Campus Library databases and specific advice for searching these two databases).
Assess the financial performance and condition of the organization.
Next, conduct a SWOT analysis using the SWOT Analysis Template Download SWOT Analysis Template. Detail the strengths, weaknesses, opportunities, and threats that may affect the organization. Copy and paste the completed table from the template into your SWOT analysis paper.
In the evaluation portion of the paper of your SWOT analysis:
Describe the specific areas that indicate a need for change.
Determine what changed objectives or newly implemented interventions are required to improve the company’s position within its market.
Assess the trending performance of the company and provide recommendations for improvement.
(NOTE: Incorporate the feedback you receive from your instructor and save your work. It will be part of your Strategic Plan Final Project for this course).
The SWOT Analysis paper
Must be from five to six double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center’s APA Style Links to an external site. resource.
Must include a separate title page with the following:
Title of SWOT Analysis
Student’s name
Course name and number
Instructor’s name
Date submitted
You must use at least two scholarly and/or credible sources besides the course text.
The Scholarly, Peer Reviewed, and Other Credible Sources Links to an external site.the table offers additional guidance on appropriate source types. Please contact your instructor if you have questions about whether a specific source is appropriate for this assignment. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document any information from sources in APA style as outlined in the University of Arizona Global Campus Writing Center’s Citing Within Your Paper Links to an external site.guide.
Must include a separate references page formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center. See the Formatting Your References List Links to an external site.resource in the University of Arizona Global Campus Writing Center for specifications.
HOW TO WORK ON THIS ASSIGNMENT(EXAMPLE ESSAY / DRAFT)
Title of SWOT Analysis: Analysis of XYZ Company
Student’s name: Jane Doe
Course name and number: Strategic Planning and Implementation, MGMT305
Instructor’s name: John Smith
Date submitted: 10th February 2023
Introduction: XYZ Company is a well-known organization in the industry of ABC, offering a range of high-quality products to its customers. This analysis will provide a comprehensive overview of the company’s history, products, major competitors, financial performance, and a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats affecting the organization.
Company’s History and Products: XYZ Company was established in the year 19XX and has been providing innovative products in the industry of ABC ever since. The company offers a range of products, including product A, product B, and product C, that cater to the diverse needs of its customers. All of the products are designed and developed keeping in mind the latest trends and customer preferences.
Financial Performance and Condition: Upon reviewing the financials of XYZ Company, it can be concluded that the organization has been consistently performing well and has recorded significant growth in the past few years. The company has a strong financial position, with a stable revenue stream and a positive cash flow. However, the organization needs to focus on controlling its expenses and managing its debt efficiently to maintain its financial stability.
SWOT Analysis: Strengths:
- Strong brand reputation
- Wide range of innovative products
- Experienced management team
- Robust financial position
Weaknesses:
- Limited international presence
- Dependence on a few key customers
- High cost structure
Opportunities:
- Expansion into new markets
- Development of new products
- Partnership opportunities with complementary organizations
Threats:
- Intense competition
- Changes in government regulations
- Economic downturns
Evaluation: Based on the SWOT analysis, it can be concluded that XYZ Company has several strengths, including a strong brand reputation, a wide range of innovative products, and an experienced management team. However, the company also has a few weaknesses, including a limited international presence, dependence on a few key customers, and a high cost structure. The organization has several opportunities for growth, such as expanding into new markets, developing new products, and forming partnerships with complementary organizations. Additionally, the company also faces several threats, including intense competition, changes in government regulations, and economic downturns.
To improve its position within the market, XYZ Company needs to focus on expanding its international presence, diversifying its customer base, and reducing its cost structure. The organization should also explore new product development opportunities and form partnerships with complementary organizations to leverage their strengths and mitigate their weaknesses.
Conclusion: In conclusion, XYZ Company is a well-established organization with a strong financial performance and a positive outlook for the future. The company has several strengths, opportunities, and challenges that need to be addressed effectively to maintain its growth trajectory. With the right strategies in place, the organization has the potential to continue its growth and emerge as a leading player in the industry of ABC.
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